Free Marketing Letter Templates & Samples (Word)

free fillable marketing letter

Marketing letter is the best way to advertise your products or services. Business owners use this letter to attract the attention of potential buyers. The main purpose of this letter is to spread your business. To make your letter highly effective and conversion-oriented, you should know some important factors.

What is a marketing letter?

The main objective of a marketing letter is to impress and attract potential customers and buyers. Every buyer, before purchasing your product or services wants to know something about them. This letter is the best thing to do this. Moreover, this letter has a huge significance to your marketing campaign. On the basis of the purpose and structure you need, there are several types of marketing letter you can make.

How to write a marketing letter?

Here are the steps to make an effective marketing letter;

Develop your target market:

At first, determine the audience you want to send the letter too. For this, you have to familiarize yourself with your target customer base. This way, you know the types of customers who are most receptive to the marketing materials you plan to disseminate. You can boost your focus in various ways such as using customer lists. You can also enhance it by looking through the association database of your industry.

Create a customized mailing list:

It is recommended to make your own customized mailing list if you plan to send out various letters. During attending business expositions and other events, you can include customers you have come in contact with. Moreover, from people who signed up for your business’ email or newsletter, you can use the list of recipients.

Introduce your business:

Now, you have to write your letter. For marketing, all good letters should start with a strong introduction. This one guideline doesn’t make your wordings sound vague or generic. Selecting an introduction with a personalized tone is highly important. With a humanized approach, you can grab the attention of your reader.

Attract your customers with a limited-time promotion or offer:

You have to be straightforward with your message. It is the best approach although there is nothing wrong if you also include specific promos or offers. Commonly, your target audience will respond to these offers since this is the best marketing strategy that attracts customers. For example, the limited-time offer that would run out soon makes the reader act quickly.

Invite your reader to a special event:

To grab the interest of your readers, you can invite them to an event that you will either host or sponsor. The main objective of this concept is to enhance attendance to your event. This also allows your product to get attention through increased awareness. You should also check Business Introduction Letters.

Proofread your letter and revise as required:

When you have all done with the above steps, review your letter and make revisions as needed. You must know the significance of error-free letters. It shouldn’t include any obvious mistakes. This is because it will mess up your credibility.

How to write an advertisement letter?

Let us discuss below how to write the best advertisement letter;

Ensure that your message speaks to your target audience

Before writing your letter, you have to ensure that the message you have to display matches your audience’s requests. By conducting business research, you can make sure to learn about your clients’ needs.

Go straight to the point

You should pitch directly with your customers. This indicates that you address the letter directly to your customers. Never use ambiguous information. It makes your letter sound too unfocused and as a result you will lose the attention of the readers.

Write a short letter but ensure that it’s clear

According to professionals, your marketing letter becomes more understandable by presenting clear information. A precise letter is much easier to understand than a explained one. While writing the letter, keep it in mind as many customers don’t have the luxury of time to read long letters. Therefore, you should compose a concise and clear letter that goes straight to the point. It also enhances the possibility that your reader will read your letter all the way to the end.

Pay attention on benefits instead of features

You should pay attention on the benefits of your product or service instead of its features when writing this letter. You must identify your customers so that you can assist them in understanding how they will get advantage from the product or service that you’re offering.

How do you write a letter to a potential customer?

You have to put a lot of thought into to it during writing marketing letters to potential customers. Here are some important tips that you should follow to make an effective letter;

  • While composing the letter, you should follow the proper format.
  • During introducing your business, assume a polite and humble tone. You have to write about your business in such a way that it grabs the attention of your client. Pay attention on solving your clients’ requirements through your business.
  • Mention the benefits that your clients will get by selecting your business.
  • If they want to do businesses with you then let them know about the different deals, offers, and discounts they can receive.
  • For your business’ newsletter, provide some special promotions for signing up.


In conclusion, in order to make a highly effective marketing letter, you must compose one that grabs the attention of potential buyers. Write the one that put them into your place of business. Keep it short because many customers don’t have the luxury of time to read long letters. Additionally, this letter is the best way to grab potential customers and buyers.

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