The one sheet template is a document used in the entertainment industry to summarize a product for sales and publicity purposes. The one-sheet template has branched out to almost every industry due to its effectiveness and simplicity.
Table of Contents
What is a one sheet for film?
A one-sheet template in the entertainment industry is an overview of your TV or movie idea. For an idea of a project, you use it as a promotion so that you will stand out from the competition. You want to get recognized by the entertainment executives when you have an idea. You will enhance your chances of getting noticed if you can make this idea easier to understand.
Moreover, you should use a standard 8.5 x 11-inch sheet of paper. Include the following elements;
- Title
- Your name
- Your contact details
- The genre or logline
- A brief section regarding why your vision matters
- A story summary
- A closing sentence demonstrating why your idea will succeed
What is a one sheet in music?
When used in the music industry, a one-sheet template has the same function. For example, you can use a band one sheet template as a marketing and sales tool. Due to its simplicity, one sheet is a quick way to present your personality when you are indicating some of your key selling points to persuade distributors to give some promotions for your album. By using this sheet, there can also be opportunity to develop your credibility by indicating your accomplishments.
In addition, this document contains essential information regarding the release and gives a precise but a meaningful impression of yourself, your band, and your album. This sheet contain the following details;
- Your name or the name of your band
- Your logo or the logo of your band
- The name of your album
- Label
- Genre
- Price
- Catalog number
- Release date
- Management
- Booking
- Public relations contact details
The information in a one-sheet should be quickly read and understood because this sheet is precise. Aside from this, it is also essential to contain background information regarding your band and their body of work like;
- The past accomplishment of your band
- A short bio
- Information regarding your album’s recording
- The style of your music
- The list of songs
- Press coverage
- Dates of your upcoming shows
- Recognitions or awards
- Significant sales statistics
In case, you still have space, you can include links to your social media accounts. You may also include details about a scheduled tour that you have with other artists or you will guest in any significant events.
What to include in a one sheet template?
A marketing one-sheet, being a single page, can only give a short outline of your business. Here you explain the following in a precise manner;
- What your business is all about
- What issue you’re trying to solve
- Your requirements
- What you want your desired audience to know
In your marketing or speaker one sheet template, you can include the following important subjects;
- Details about your team
- Your business model
- Your target market
- Details about your competitors
- Your USP
- Future financials
- Milestones that your business has achieved
How to create a one sheet template?
Here are the steps that you should consider while creating a one sheet template;
A clear and specific goal
An effective one-sheet must have a specific goal. In this sheet, having a solid goal provides you the best opportunity to succeed in the long run. Additionally, a clear goal can assist you in deciding what contents to include.
A catchy and memorable headline
Having an efficient headlines will bring in more earnings. The one of the most important part of your sheet is heading. This is because it is the first thing the potential customers read. It can have the ability to steer them away or draw them in.
A strong headline is a must-have to get you into the door as a one-sheet template is commonly used in business settings. While thinking about your headline, you have to ensure to pay attention to the problem that the customer has or the solution you’re offering. You should also check price sheet templates.
Engaging content
No one likes to read a boring article. Therefore, you should ensure that your sheet is a very interesting and compelling read. The idea of a short sheet might sound counterintuitive but it’s true that the most effective ones use very few words.
Also, this doesn’t mean that you’re short of content, you just have to strip your message down to the most relevant and basic information that your customers want to know. With over writing, use language that offers support and value. Keep in mind that the main purpose of this document is to have a clear message on one aspect of your business.
Testimonials for your previous customers
For a product, the use of testimonials from all sides of the spectrum has drawn varied reactions. Using testimonials is considered as an ineffective strategy by many pragmatists. Aside from this, business owners still select to have another individual that validate their service or product. With some external validation, the inclusion of specific, positive, and focused testimonials will give your product.
Professional design
Likewise the headline, professional design can make or break the intent of your document. For example, your readers will turn away if you use an outdated layout and colors or the entire document is either sloppy or boring.
A clear and defined call to action
The last thing you have to add is a clear and defined call to action. This is where you will provide guidelines to your potential customers on what to do next. You should ensure that these instructions are both specific and clear. Some customers need guidance as they feel hesitant to take the next step on their own.
Conclusion:
In conclusion, a one sheet template is a marketing tool that pays attention to provide answers to your customer’s inquiries. This document explains your business overview or service or product information on a single page.
