The one sheet template is a document used in the entertainment industry to summarize a product for sales and publicity purposes. The one-sheet template has branched out to almost every industry due to its effectiveness and simplicity.
Table of Contents
- 1 What is a one sheet for film?
- 2 What is a one sheet in music?
- 3 What to include in a one sheet template?
- 4 The key elements of a one sheet:
- 5 How to create a one sheet template?
- 6 How to use your one sheet?
- 7 Mistakes to avoid while making your one sheet:
- 8 Conclusion:
- 9 Faqs (Frequently Asked Questions)
- 10 How to make a marketing one sheet?
What is a one sheet for film?
A one-sheet template in the entertainment industry is an overview of your TV or movie idea. For an idea of a project, you use it as a promotion so that you will stand out from the competition. You want to get recognized by the entertainment executives when you have an idea. You will enhance your chances of getting noticed if you can make this idea easier to understand.
Moreover, you should use a standard 8.5 x 11-inch sheet of paper. Include the following elements;
- Your name
- Your contact details
- The genre or logline
- A brief section regarding why your vision matters
- A story summary
- A closing sentence demonstrating why your idea will succeed
What is a one sheet in music?
When used in the music industry, a one-sheet template has the same function. For example, you can use a band one sheet template as a marketing and sales tool. Due to its simplicity, one sheet is a quick way to present your personality when you are indicating some of your key selling points to persuade distributors to give some promotions for your album. By using this sheet, there can also be opportunity to develop your credibility by indicating your accomplishments.
In addition, this document contains essential information regarding the release and gives a precise but a meaningful impression of yourself, your band, and your album. This sheet contain the following details;
- Your name or the name of your band
- Your logo or the logo of your band
- The name of your album
- Catalog number
- Release date
- Public relations contact details
The information in a one-sheet should be quickly read and understood because this sheet is precise. Aside from this, it is also essential to contain background information regarding your band and their body of work like;
- The past accomplishment of your band
- A short bio
- Information regarding your album’s recording
- The style of your music
- The list of songs
- Press coverage
- Dates of your upcoming shows
- Recognitions or awards
- Significant sales statistics
In case, you still have space, you can include links to your social media accounts. You may also include details about a scheduled tour that you have with other artists or you will guest in any significant events.
What to include in a one sheet template?
A marketing one-sheet, being a single page, can only give a short outline of your business. Here you explain the following in a precise manner;
- What your business is all about
- What issue you’re trying to solve
- Your requirements
- What you want your desired audience to know
In your marketing or speaker one sheet template, you can include the following important subjects;
- Details about your team
- Your business model
- Your target market
- Details about your competitors
- Your USP
- Future financials
- Milestones that your business has achieved
The key elements of a one sheet:
Let us discuss below the key elements of one sheet;
Your book cover is the largest visual element on your sheet as it indicates what you are selling.
Make sure that your title have to be prominent. This is because it might be the second thing that readers notice. The font and color you have selected must match with your book cover.
The most important piece on the one sheet is the description or summary of your book. Make sure it is compelling, short, and interesting to read. Consider your audience and think what make your one sheet unique.
Likewise blurb, make this section short, sweet, and interesting. You just need to provide a little bit information about you and to motivate them to want to know more. To add credibility, state the reasons that qualify you to have written your book. Keep in mind that while introducing you or your book media may quote or read from your bio.
People like to invest in the things that other people like so select one or two short and strong testimonials. You have to ensure that they are relevant to your book.
How to create a one sheet template?
Here are the steps that you should consider while creating a one sheet template;
A clear and specific goal
An effective one-sheet must have a specific goal. In this sheet, having a solid goal provides you the best opportunity to succeed in the long run. Additionally, a clear goal can assist you in deciding what contents to include.
A catchy and memorable headline
Having an efficient headlines will bring in more earnings. The one of the most important part of your sheet is heading. This is because it is the first thing the potential customers read. It can have the ability to steer them away or draw them in.
A strong headline is a must-have to get you into the door as a one-sheet template is commonly used in business settings. While thinking about your headline, you have to ensure to pay attention to the problem that the customer has or the solution you’re offering.
No one likes to read a boring article. Therefore, you should ensure that your sheet is a very interesting and compelling read. The idea of a short sheet might sound counterintuitive but it’s true that the most effective ones use very few words.
Also, this doesn’t mean that you’re short of content, you just have to strip your message down to the most relevant and basic information that your customers want to know. With over writing, use language that offers support and value. Keep in mind that the main purpose of this document is to have a clear message on one aspect of your business.
Testimonials for your previous customers
For a product, the use of testimonials from all sides of the spectrum has drawn varied reactions. Using testimonials is considered as an ineffective strategy by many pragmatists. Aside from this, business owners still select to have another individual that validate their service or product. With some external validation, the inclusion of specific, positive, and focused testimonials will give your product.
Likewise the headline, professional design can make or break the intent of your document. For example, your readers will turn away if you use an outdated layout and colors or the entire document is either sloppy or boring.
A clear and defined call to action
The last thing you have to add is a clear and defined call to action. This is where you will provide guidelines to your potential customers on what to do next. You should ensure that these instructions are both specific and clear. Some customers need guidance as they feel hesitant to take the next step on their own.
How to use your one sheet?
Here are some ways to use your one sheet;
- You can upload it on your website for download as a part of your media kit.
- You can send it to venues to book signings and speak opportunities.
- Take it to networking opportunities like writing conferences.
- Whenever you donate a copy of your book, include it as well.
- When you are sending your book to reviewers, podcasters, or other media outlets then send it with the PDF of your book.
- You can also use it as a flyer or postcard for your book.
- In case, you are a speaker then you have an opportunity to make a one sheet on your topics and send it to potential venues.
Mistakes to avoid while making your one sheet:
Here are the most common mistakes that you should avoid while making your one sheet;
Don’t use all the space
Since readers are already seeing too many graphics, text, bullets, or other elements so the little white spaces on one sheet proves very useful for them.
Don’t add to much text
These days, people don’t like to read too much content so to get their attention you should keep your one sheet precise. This way, they stay engage with your message.
Avoid using common business photos
Don’t using those photos that are already appeared somewhere else. Your aim is to convey your message so make use of unique photos in which your customers get interested.
In conclusion, a one sheet template is a marketing tool that pays attention to provide answers to your customer’s inquiries. This document explains your business overview or service or product information on a single page.
Faqs (Frequently Asked Questions)
How to make a marketing one sheet?
For making a marketing one sheet, you should include the following details;
- A clear goal
- A catchy headline
- Engaging content
- Positive testimonials
- Professional design
- A clear call to action