15+ Free Lawn Care Flyer Templates (Word, PDF)

free lawn care flyer template 9

A lawn care flyer template is used by the people who run a lawn care business in order to get the word out easily. For finding and keeping clients, this type of business needs skill and talent. You should include all of the relevant information related to your business in your lawn care flyer.

When do you require a lawn care flyer?

A well-crafted lawn care flyer is used by a small lawn care business that has a small grass island in its parking to indicate their customers what you have to offer. It doesn’t matter either you have a small lawn care business or a big one, a lawn care flyer template makes you able to reach more customers which, in turn, brings in more business.

Moreover, along with including the information about your basic lawn care services, you should also include all other services you offer such as;

  • Design
  • Fertilizing
  • Flower bed planting
  • Hedge trimming
  • Landscaping
  • Lawn mowing and maintenance
  • Sprinkler maintenance
  • Weed control
  • Yard waste removal

What to include in your lawn care flyer?

Make sure to include the following information in your lawn care flyer;

The headline:

Usually, most people read this part of the flyer. So, you have to ensure that your headline stands out. Otherwise, the readers won’t read your flyer and call their usual lawn care guys.

Information regarding your lawn care company:

Including information about your company in your flyer in important. This is highly important for new businesses. On all of your lawn care flyers, mention the name of your company and the logo.

Your contact information:

Surely, the main thing you want to happen is to call your customers to avail of your services. You can do this by including your contact information on the template too. This may include the following;

  • Your phone or mobile number
  • Your email address
  • Your website address
  • A photo of your entire crew

The services you offer:

The services you offer are the most important parts of your lawn mowing flyer. You have to ensure that you list all of the services you offer. This informs your readers regarding what they can expect from you and whether or not they can avail your services for what they require. Furthermore, by including any special offers, discounts, and promotions in your template, you can grab the attention of customers and motivates them to give you a call.

It is highly recommended to highlight your services instead of including too many details. This allows the readers to feel compelled to call you so they can learn more.

The territory you work in:

This is considered another essential piece of information to mention in your flyer. No matter either you have a small or a big lawn care business; you must let your potential clients know about the territories you work in.


After including the aforementioned information, it’s time to include an incentive. This thing hooks the readers and encourages them to give you a call. There are different kinds of incentives like discounts, special packages, and more you can offer. If you want to bring in more business then you must sell yourself. You should learn about the requirements of your potential customers in your business territory. This provides you a better idea of how to draw them in. After that, state that why you’re the best choice in the lawn care business.

Call to action:

Here, you have to include the actions that your readers would take after reading your lawn care flyer template. You just have to make sure that this information will deliver in your flyer clearly.

Compelling images:

We often hear that “a picture is worth a thousand words,” and this is very true or marketing or advertising tools such as flyers and brochures. By including great images, you can catch the attention of the readers just as well.

In addition, select the images of a high-resolution. There is no need to add too many images as they make your flyer look too cluttered and complex.


In the end, testimonials from your previous customers help you a lot in making your flyer more effective too. This is a fact that a lot of people want to know what other people have to say about your business and the services. However, you can call your good customers to share regular words about your business.

Using your lawn care flyers:

Here are some pointers to consider;

  • Lawn care flyers are an excellent way to promote your business but it’s never a guarantee. Other than the flyers, to spread the word about your lawn care business, you should also learn more about other means of marketing and advertising.
  • You have to bear in mind that when it comes to advertising, there are no guarantees. So, in terms of spending for the production of your flyers, don’t go overboard. It is suggested to make a budget you are comfortable with and stick with it. In case, you make your own template then you have to spend for is the printing and any required permit.
  • You have to keep track of the effectiveness of your flyers in order to make better decisions in terms of advertising. Also, add discount or coupon that is exclusive for the people who call you because of the flyer they received. In this way, due to the flyers you distributed, you can keep track of the number of customers who’ve contacted.

What types of services should you promote?

You should promote the following types of services;

  • Landscaping
  • Design
  • Lawn mowing
  • Lawn maintenance
  • Hedge trimming
  • Fertilizing
  • Weed control
  • Flower bed planting
  • Sprinkler maintenance
  • Yard waste removal

How to distribute your lawn care flyers?

Distribute your lawn service flyers in the following ways;

Door-to-door delivery

Door-to-door delivery is the most economical way to distribute your flyers. You can determine your potential clients more by delivering the flyers door-to-door.

Distribute them to your client’s neighbors

When you have completed a job, you can deliver these flyers to the rest of the people in the neighborhood. Take some time to distribute your flyers as you’re already in the area. It can assist you in promoting your business in an effective way.

After doing work on your clients lawn, leave flyers with them

If your clients are agreed then distribute the flyers for them. You can make a promotion if you make sure that they will agree.


In conclusion, a lawn care flyer template is the effective way to spread the word about your business. Make it in such a way so that it grabs the attention of your customers. you have to ensure that the flyer you create stands out. It can be an extremely efficient tool for marketing.

Faqs (Frequently Asked Questions)

How to advertise your lawn care business?

You should consider the following for marketing a lawn care business;

1- Claim your Google Business profile
2- Invest in digital ads
3- Manage your online reviews
4- Develop a lawn care website
5- Make a Facebook business page
6- Send out email marketing
7- Distribute a lawn care flyer
8- Begin a customer referral program

What are the most effective types of advertising for lawn service and landscaping companies?

These are as follows;

1- Social networking
2- Yellowpages.com ads
3- Business cards
4- Fliers
5- Door hangers
6- Brochures
7- Direct mail and word-of-mouth

What is the purpose of lawn care?

The main purpose of lawn care is to maintain the health, color, and vitality of existing lawns.

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